Ethically Mined Diamonds

We at Janai have been the undisputed destination for custom-made diamond rings catering to a wide audience based in Melbourne, Australia, for over 35 years.
Janai has earned its name and loyal customer base by practising strict quality control, customer-centrism at all touchpoints and encouraging superior craftsmanship without compromises.

By continuously investing in human capital, we at Janai have ensured skill and expertise in every new project, thereby delivering the perfect piece of designer jewellery, done to specifications, every single time.

However, excellence in product design and manufacture is but one of the many concerns that define us. We recognize our larger responsibility of contributing,
participating and aiding in the growth and prosperity of diamond mining and ancillary communities across the world. By way of spreading awareness on ethical trading, creating new entrepreneurship opportunities and strengthening knowledge bases in remote areas, Janai expressed solidarity with the global diamond-producing companies working towards holistic progress and transparency in the diamond value chain.

In recent years, the diamond industry has gone and continues to go through a series of paradigm shifts that have the promise to radically transform it for the better.

Traceability: Following The Diamond Journey

Retailers and sellers are warming up to the need for traceability in the diamond supply chain. Reportedly, the two groups (Gen Z and Millennials) who are well-informed buyers, concentrated mostly in the US (59%) and China (79%), are inquisitive about the diamond jewellery – right from where it was mined to the planning of the cuts, the grading parameters and the physical journey of the stone. Global diamond giants, including Janai, find this demand reasonable and are always on the lookout for new and innovative methods to increase the transparency of the diamond buying chain while enhancing the buying experience for the customers.

Some retailers have made excellent use of the situation by adopting a unique storytelling approach. Here, the customer is taken through individual and well-crafted stories based on the journey of each gemstone from the mine to the fingertips. In this way, the product-customer bond is suitably enhanced and the client is engaged in an experience that is more than just a transaction – all this without losing out on the authenticity and leading to informed buyer behaviour. More and more companies are embracing cutting-edge technology platforms to prove the provenance and deliver complete answers regarding the diamond’s journey. As a case in point, Sarine Diamond Journey reports enable diamond buyers and sellers to follow the progress of their diamond at every point in its journey.

Kimberley Process Number: Ensuring Authenticity

The Kimberley Process Number (KPCS) introduced on January 1, 2003, was and remains one of the most significant cornerstones that changed the face of diamond shipping forever. KPCS is essentially a joint venture between international governments, diamond producers, cutters and suppliers, as well as prominent members of the diamond industry, right through to the retail level. The coordinated and heavily supervised approach is aimed at ensuring the trade of ethical diamonds only. We at Janai Jewellery participate in purchasing only ethically sourced diamonds that adhere to the Kimberley Process. According to guidelines set by the KPCS, we are vigilant about procuring warranties from trade suppliers of diamond and hence can assure our customers of indisputable proof of authenticity and sourcing of our diamonds.

Spreading Happiness With Diamonds

Today Diamonds are more than just a piece of precious rock, but the key to happiness and hope across the world as more and more industry giants catalyzing economic reforms in diamond producing committees.

Hope Story #1: Masha Morozova Dared Dream Bigger

ALROSA, a Diamond industry leader dedicated to empowering communities has superseded the status quo by creating athletic opportunities for hundreds of children through building the ALROSA culture and sports complex in Mirny. Thanks to them, seven-year-olds Masha Morozova has been attending gymnastics classes for three years and hopes to compete in the Olympic Games someday.

Hope story #2: Sub-Arctic Wildlife Thrives Gain

The Dominion Diamond Corporation is working hand in hand with Aboriginal communities and the Rio Tinto (their joint venture in Diavik Diamond mine) to design and implement the award-winning Grizzly DNA monitoring program in and around the Ekati Diamond mine, located just 200 km south of the Arctic Circle. Apart from playing an active role in conserving the sub-arctic flora and fauna, the diamond giant strives to provide the youth of Ekati new skills and entrepreneurship opportunities, taking care that their cultural roots remain intact. The inclusion of Aboriginal elders in decision-making that leverage their Traditional Knowledge balanced with wellness programs and creation of job opportunities make Ekati a story of triumph.

Hope Story #3: Botswana Women Get a Boost

The Okavango Diamond Company has been actively invested towards the cause of creating job opportunities by improving skill bases and disseminating essential knowledge of the diamond value chain. Right from the sourcing, manufacturing to the basics of dealerships, the company endeavours to spark the desire and spirit of entrepreneurship, while spreading hope among diamond-producing communities. Here are two stories of women who made the best of wellness program to make their own mark:

Boitshoko’s Story: Creating The ‘House Of Divinity’

In March 2017, Boitshoko Kebakile felt ready to take the world in her stride and launch her brand of custom-made fine jewellery – ‘House of Divinity’. Boitshoko had just graduated from the Okavango Diamond Company Youth Entrepreneurship Program – a seven-month, part-time program in partnership with academia and the Botswana authorities concerned that was designed to expose the Botswana youth (18-35 years) to the diamond value chain and provide them with formal training in exploring and developing their entrepreneurial aspirations. Boitshoko credited the aforementioned program to have afforded her the prized opportunity to interact with local artisans and perfect practical and industry skills – all of which catalyzed her hopes to reality. Now the successful owner of a line of vibrant, ethically owned custom jewellery, Boistoko hopes to continue the good work of employing the youth of Botswana and influence holistic prosperity of her homeland.

Tito’s Story: An Experiment In Connecting Diamonds & Healthcare

As a young girl, Tito enjoyed all the benefits that diamond-rich Botswana provided, among which free education was the most important thing to her. After practising physiotherapy professionally in Botswana for an interval of time, Tito decided to explore her curiosity regarding diamond production by enrolling for the Okavango Diamond Company Youth Entrepreneurship Program in 2017. During this tenure, she gained valuable insights into the diamond industry from attending experts, learnt about leadership principles and business management tips that are essential for a start-up. With this wealth of knowledge, Tito today runs an integrated physiotherapy and wellness facility focussed on improving the health and wellbeing of the diamond manufacturing community of Gaborone workers who are predisposed to repetitive strain and overuse injuries due to the precise and technical nature of their work. She looks forward to expanding her services of providing customized, curative treatments to diversified industry verticals as well.

Hope Story #4: Regan Tsimakoko Celebrates Sparkling Success

For 24-year-old Tsimakoko, a management trainee at the prestigious Gemological Institute of America (GIA), growing up next to the Jwaneng Diamond Mine in Botswana, Africa, has been the game-changer in his life. Tsimakoko, like many others, has been the direct beneficiaries of the Debswana Jwaneng Diamond Mine, which provides for the schooling of the employees’ children, among a plethora of other opportunities that have played a transformative role in their lives. On its 50th anniversary, Botswana and the Debswana Jwaneng Diamond Mine can proudly look back on half a decade of not only accounting for 30% of the country’s GDP but also empowering the youth and paving their way to success.

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Hope Story #5: Chris Mamalelala Turns His Life Around

Leo Schachter’s Botswana manufacturing plant is godsent for the Batswana in more ways than one. The diamond giant has always followed a strict policy of giving back to the country that it today the largest diamond producer in the world. The young and enterprising like Chris have made full use of Schachter’s empowerment programmes to advance their ways in the world in terms of education, exposure and gathering on-field experience in the diamond industry. Today, he is actively involved as a Schachter representative overseeing issues such as inclusive staffing to eradicate job-related migration and empowering women through training and employment in decisive positions. He is also involved in Schachter’s drive towards controlling the HIV epidemic and proper rehabilitation, transport and nourishment of orphans, among others.

Hope Story #6: Tiroyaone Gets a New Family

Eighteen-year-old Tiroyaone has come far from being a neglected child of an abusive mother to a bright teenager with a promising future, thanks to the SOS Children’s Village Tlokweng, a small settlement on the outskirts of Gaborone. Majorly sponsored by Dalumi Group, the SOS village is a haven for children who are unable to live with biological parents and is replete with facilities where they can thrive in all facets of life. Be it opens up the best educational opportunities, proper counseling for vocational courses, requisite care in the tender and initial stages of childhood to the small choice of play and laughter – the SOS village is Dalumi’s greatest gift for ensuring healthy childhood and act as the launch-pad for a country of bright entrepreneurs prepared to optimally harness Botswana’s exhaustive diamond resources and create sustainable lifestyles.

Hope Story #7: When Laljibhai Patel Quenched The Thirst Of Gujarat

Laljibhai Patel, chairman of Dharmanandan Diamonds did not give up when faced with the abysmal water situation across Gujarat, the Indian state where the city of Surat is the world’s largest diamond manufacturing hub. A true champion to the cause of rainwater conservation and harvesting, he set upon the herculean task of creating three of the largest artificial ponds in Gujarat, having a capacity to hold nearly 25 million litres of fresh water. When the originally selected river Sonal was found insufficient for the cause, a mammoth three-foot RCC pipeline was built to successfully diver river Keri’s water to the Sonal river, thus filling the three massive ponds to supply water to village Ugamedi and those surrounding it. After a year of tirelessly working and deepening ponds and linking rivers, they now have the capacity to recharge the water table by four times its total storage capacity, this assuring continuous water supply to 40,000 other people from 20 different villages other than Ugamedi. The river-linking project that raised the water table by 40 feet, allowed 10,000 trees to be planted and brought about Gujarat’s green revolution became the first-ever National Model of Inspiration in the field of rainwater harvesting – diamonds indeed do good!

Ending Note: Hopes For a Dazzling Future

Things are on the upswing in the diamond industry. With demands rising and retailers responding promptly to ensure traceability and transparency in the diamond supply chain, we can be assured of more of the shine and dazzle to come.
Not surprisingly, such advancements are attracting the attention of various public and private agencies that are responding positively to the cause of R & D towards meeting the growing demands against the challenge of finite natural source material (carbon), among others.

As a case in point, the De Beers group’s carbon capture research at Gahcho Kue mine, Canada has received a grant worth C$ 675,000 from Natural Resources Canada’s Clean Growth Program towards pioneering research in the field of carbon-neutral diamond mining. The grant is being viewed as a significant boost to the prospects of exploring rapid carbon fixation inactive mine sites.

More than ever before, the diamond industry is focusing its energies on improving
credibility, injecting more authenticity into value chains and handing over the baton of power to the customers to see and then believe. These transformations are, however, in no way superficial, and are set to remain invaluable to diamond communities throughout the ages.

As they say, a diamond is forever.


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Things you might be wondering… Question Time!

Custom-made jewellery generally takes around 3-4 weeks to create after the design is approved, with some detailed designs taking longer. The entire process from first consultation through to finished product should take 4-6 weeks.

Absolutely! You’ll be involved in the process from start to finish. After your first consultation, our creative designers will produce a detailed, three-dimensional sketch of the piece and you can approve the design with a follow up in-store design consultation or via email to make sure that all your design specifications are being met.

Yes! We have an extensive collection of jewellery in-store to look at and try on. We love chatting about it all and would be happy to show the differences between the diamond cuts and shapes so you’re fully informed before purchasing or creating a piece.

Since we’ve been in the business for over 35 years, we’ve had some ah-mazing jewellery designers, sketch artists, and diamond setters join our team along the way. All custom-made designs are hand-crafted by our team in-store. We also house a collection of jewellery from local and international designers in-store.


You’re always welcome to drop by our store and see our local and international collection or chat to our team about designing a new piece.